Our Team

Comprised of seasoned leadership from Deloitte, Discovery, Disney, PBS, and XPRIZE, our passionate and creative team has developed critically acclaimed youth Challenges for Fortune 500 companies, trade organizations, charter schools, universities, private academies, and youth associations.

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Tracey Beeker, Program Director
Tracey Beeker, Program Director
Tracey worked in children's media, entertainment and education for more than 25 years, and is an accomplished brand marketer, communications strategist, content collaborator and and child advocate. For the last 10 years, she has devoted her work experience to helping nonprofit organizations engage audiences, generate revenue, build coalitions, and foster community impact, one child and one community at a time.
Justin Bookey, VP of Content
Justin Bookey, VP of Content
Justin specializes in telling untold stories that move minds. He has honed his skills leading content strategy with premier digital agencies Sapient, Razorfish, Team One, and others over the past 20 years. An Emmy-nominated director, he has developed high-conversion campaigns for Fortune 500 tech, entertainment, auto, and pharma clients. He is a STEM enthusiast, and serves as a mentor in the fields of robotics and nanotechnology.
Katie
Katie Lisowski, Program Director
Katie lives at the intersection of K-12 education and corporate social responsibility. Striving to connect brands with the communities they serve through compelling co-branded initiatives, she is a certified teacher with 15 years of business development and strategic partnerships experience. Katie has dedicated her career to working with companies to ideate and execute measurable partnerships that showcase innovation, fuel imaginations and inspire 21st century classrooms.
YanivSnir, Co-Founder and VP of Strategy
Yaniv Snir, Strategy Advisory
Yaniv is a business development specialist with 15 years of experience in strategic business and operations development in the U.S. and globally. Yaniv has worked for some of the leading innovation engines including Deloitte, XPRIZE and HeroX. He is an expert at designing challenges that inspire kids to use their STEAM skills to solve real-world problems, while picking up the soft skills required for success. His unique experience in identifying Grand Challenges by conceptualizing and designing incentivized competitions position him at the nexus of development and innovation.
Alan Zack, Co-Founder & President
Alan Zack, President
Alan thrives on sparking imagination and unlocking potential within young innovators to change the world. Through his dynamic background in storytelling, brand development, innovation strategy, design thinking, and community engagement, Alan has built a career igniting bold thinking and delivering impact. He is driven by purpose with a passion for making the impossible possible, fostering strong teams, and developing meaningful partnerships with a major focus on surpassing client and organizational goals. 
David Zweig, Creative Director
David Zweig, Creative Director
David is a designer and content developer with more than 15 years of experience in brand development, creative direction and multidisciplinary design. David has served as Creative Director, Director of Broadcast Design, Supervising Animation Director and Character Design Supervisor in numerous fields, developing everything from singular brands, stories and characters to virtual worlds, museums and themed entertainment venues.